Welcome.
I build digital experiences for eCommerce, SaaS, and B2C products — combining user research, rapid prototyping, and usability testing to ship features that move real metrics.
Product Designer
Selected Works
Projects that moved the neeedle.
Selected Works
Projects that moved the neeedle.
What I Do
I solve real problems through research, design, and outcomes that show up in the metrics.
What I Do
I solve real problems through research, design, and outcomes that show up in the metrics.
UX Research & Discovery
User interviews, usability testing, A/B testing, contextual inquiry, affinity mapping, and journey mapping. I find what's actually broken not just what users say is broken.
01
UX Research & Discovery
User interviews, usability testing, A/B testing, contextual inquiry, affinity mapping, and journey mapping. I find what's actually broken not just what users say is broken.
01
UX Research & Discovery
User interviews, usability testing, A/B testing, contextual inquiry, affinity mapping, and journey mapping. I find what's actually broken not just what users say is broken.
01
Product Design & Prototyping
Information architecture, user flows, wireframing, and high-fidelity prototyping in Figma. From rough sketches to pixel-perfect handoff built to be tested, not just presented.
02
Product Design & Prototyping
Information architecture, user flows, wireframing, and high-fidelity prototyping in Figma. From rough sketches to pixel-perfect handoff built to be tested, not just presented.
02
Product Design & Prototyping
Information architecture, user flows, wireframing, and high-fidelity prototyping in Figma. From rough sketches to pixel-perfect handoff built to be tested, not just presented.
02
Gamification & Behavioral Design
Engagement loops, reward mechanics, habit formation, and behavioral nudges applied to training, onboarding, and mobile products. Designed to change behavior, not just look engaging.
03
Gamification & Behavioral Design
Engagement loops, reward mechanics, habit formation, and behavioral nudges applied to training, onboarding, and mobile products. Designed to change behavior, not just look engaging.
03
Gamification & Behavioral Design
Engagement loops, reward mechanics, habit formation, and behavioral nudges applied to training, onboarding, and mobile products. Designed to change behavior, not just look engaging.
03
Design System
Scalable component libraries, style guides, and documentation that reduce inconsistency and speed up development. Built for teams, not just for the current project.
04
Design System
Scalable component libraries, style guides, and documentation that reduce inconsistency and speed up development. Built for teams, not just for the current project.
04
Design System
Scalable component libraries, style guides, and documentation that reduce inconsistency and speed up development. Built for teams, not just for the current project.
04
About Me
About Me
Research-first.
Outcome-driven.
I'm Jayanth Pokala, a Product Designer with 4+ years building digital experiences for eCommerce, SaaS, and B2C mobile products across education, lifestyle, and consumer brands.
Currently completing my MS in UX & Interaction Design at Thomas Jefferson University (GPA 3.63), where my thesis on group project fairness reached 3,228 people through live market validation experiments.
Product Designer
Thomas Jefferson Univeristy
Jan 2024 - Nov 2025
Designed digital products across eCommerce, gamification, and AI driving an 18% lift in checkout conversion and a 28% increase in safety training recall scores at GM Motors.
User Experience Design
Zemoso Techologies
Aug 2023 - Dec 2023
Built a scalable design system that reduced UI inconsistencies by 35% and cut developer rework cycles making the product faster to build and easier to maintain.
UI/UX Designer
Brandshark
Apr 2022 - Jun 2023
Redesigned eCommerce and brand experiences for multiple clients growing Tropilite's online sales by 25% and increasing qualified leads by 22% for an EV brand.
UI/UX Designer
9I Digital Service
Oct 2021 - Mar 2022
Led end-to-end UX for a CRM tool synthesizing 25+ user interviews into a design strategy that cut onboarding time by 40% and raised task success rate by 50%.
Product Designer
Thomas Jefferson Univeristy
Jan 2024 - Nov 2025
User Experience Design
Zemoso Techologies
Aug 2023 - Dec 2023
UI/UX Designer
Brandshark
Apr 2022 - Jun 2023
UI/UX Designer
9I Digital Service
Oct 2021 - Mar 2022
My Design Process
Every project follows the same core loop from listening to users, to shipping something that moves the metrics.
My Design Process
Every project follows the same core loop from listening to users, to shipping something that moves the metrics.
01.
Discover
User interviews, surveys, and competitive analysis finding the real problem before a single pixel gets designed.
Interviews · Surveys · Affinity Mapping
12 interviews · 38 surveys — GroupFlow
02.
Define
Journey maps, problem trees, and synthesis turning raw research into a clear direction the whole team can build from.
Journey Mapping · Problem Framing
10+ journey maps delivered at 9i Digital
03.
Deisgn
Wireframes to high-fidelity prototypes in Figma. Rapid iterations, tested early so nothing gets over-designed before it's validated.
Figma · Framer · Rapid Prototyping
3 design iterations — GroupFlow
04.
Deliver
Usability testing, developer handoff, and outcome tracking. The work isn't done until the metrics move.
Usability Testing · A/B Testing · Handoff
98.5% task success · 88% NPS — GroupFlow
01.
Discover
User interviews, surveys, and competitive analysis finding the real problem before a single pixel gets designed.
Interviews · Surveys · Affinity Mapping
12 interviews · 38 surveys — GroupFlow
02.
Define
Journey maps, problem trees, and synthesis turning raw research into a clear direction the whole team can build from.
Journey Mapping · Problem Framing
10+ journey maps delivered at 9i Digital
03.
Deisgn
Wireframes to high-fidelity prototypes in Figma. Rapid iterations, tested early so nothing gets over-designed before it's validated.
Figma · Framer · Rapid Prototyping
3 design iterations — GroupFlow
04.
Deliver
Usability testing, developer handoff, and outcome tracking. The work isn't done until the metrics move.
Usability Testing · A/B Testing · Handoff
98.5% task success · 88% NPS — GroupFlow
01.
Discover
User interviews, surveys, and competitive analysis finding the real problem before a single pixel gets designed.
Interviews · Surveys · Affinity Mapping
12 interviews · 38 surveys — GroupFlow
02.
Define
Journey maps, problem trees, and synthesis turning raw research into a clear direction the whole team can build from.
Journey Mapping · Problem Framing
10+ journey maps delivered at 9i Digital
03.
Deisgn
Wireframes to high-fidelity prototypes in Figma. Rapid iterations, tested early so nothing gets over-designed before it's validated.
Figma · Framer · Rapid Prototyping
3 design iterations — GroupFlow
04.
Deliver
Usability testing, developer handoff, and outcome tracking. The work isn't done until the metrics move.
Usability Testing · A/B Testing · Handoff
98.5% task success · 88% NPS — GroupFlow